Scribe 4.0: Way Beyond SEO

If you’ve read my new content marketing ebook that we released this week, you know we consider targeted search engine traffic the most valuable site visitors you can get when it comes to meeting business objectives.
Here’s the thing … those great search rankings are a beneficial outcome of an integrated content marketing process. One that involves audience-focused content, social media distribution, and on-page and site-wide optimization in a way that Google likes.
In other words, you win with content, you win with social, and you end up also winning with search.
Three years ago, we created Scribe as simple SEO copywriting software that made one huge promise – to constantly evolve as the search engines did. Two years ago, we started transforming that initial approach into content marketing software that better reflected the way the Copyblogger process works.
Then Panda and Penguin hit, and the “Copyblogger way” has pretty much become the way SEO has to be done. Fortunately, the new Scribe has been specifically designed to deliver a battle-tested process that embraces the fact that great search rankings are a lucrative result of audience-optimized content and social media exposure.
With that said, I’m proud to introduce Scribe 4.0 — our content marketing software that’s been designed to bring you more traffic and leads with less time and hassle.
Three Simple Steps to Content Marketing Success
In line with the online marketing trinity of content, social, and search, Scribe v4 makes content marketing effective and efficient with three essential actionable functions: Research, Optimize, and Connect.
1. Research
Scribe shows you the language the audience prefers when searching and discussing on social networks, before you begin to create content. Once your content is created, Scribe reveals other profitable topics and keyword phrases based on what your audience wants.
2. Optimize
Scribe analyzes your content, and tells you exactly how to gently tweak it for better search engine rankings. Scribe also analyzes your overall site content to help you execute on your go-forward content strategy, which has become vital since the Google Panda update.
3. Connect
Scribe helps you crosslink your content to increase usability, time on site, and indexing, identify relevant websites for guest content, strategic alliances, and link building, recruit authoritative industry writers, and locate social media users who’ll want to share your content.
Scribe for WordPress and the Scribe Web-Based App
Scribe for WordPress (view demo here) uses our included plug-in to tap into the Scribe API and integrates all Scribe functions inside your WordPress interface. Sean Jackson and Chris Garrett of Copyblogger Media did this detailed demonstration of Scribe version 4.0 for WordPress. This demo was for our existing Scribe customers, so it’s no-hype and all valuable “how to” and “why” information.
Scribe Web (v4 available October 15) is completely turn-key – we provide you a user name and password when you subscribe. Once you’re logged in you can do research, content optimization, relationship and other connection activity all from one place, then publish your content with the push of a button to WordPress, Drupal, or Joomla. You can also generate customizable optimization reports for clients with a click.
We’ve got exciting additional platforms for you coming soon, as well as Scribe integration into some of the smartest content management platforms and online marketing services around. Stay tuned.
See Scribe For Yourself
Take a look at everything Scribe can do. Then, take Scribe on a risk-free test drive today. Scribe delivers the exact content marketing process that helped Copyblogger evolve from a simple blog into a software company with 95,000+ customers – and it will work for your business, too.
About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter and Google+.