Google Patents Advertisement Powered Taxi's Offering Free Rides To Users - Advanced Tech Tips Blog

Google Patents Advertisement Powered Taxi's Offering Free Rides To Users

Posted: 29 Jan 2014 02:56 AM PST

Google has been awarded the patent for an ad-powered taxi service, the patent describes a service from Google where it would allow advertisers to offer customers a free ride to their place of business. Google will be flexing it's targeting capabilities to locate the user's current location and display "free ride" advertisement either via cell phone or from a stationary kiosk in a public area. The highly targeted ads would also track how often you use (by asking Google account authorization before giving free ride) the discounted or free transportation to make a purchase, and if found using too many free rides without buying something, do not offer you a free ride next time. The users can also offer additional information about themselves and who else is with them to get better recommendations from advertisers. For example, a family looking for a free-ride to a restaurant and advertisers bidding against each other just like Google Adwords to get them to their place, advertisers would also be able to better target offers (like free deserts for kids) using your purchase history and other factors in the user's profile.